SOME STORES ARE BUILT FOR EVERY WOMAN. WE BUILT OURS FOR YOU. 👑
Up to 80% off — ends midnight tonight
Ellarose California started from a garage with one dream — to create a store where a plus size queen never has to ask if her size exists. Because here it always does.
Every piece in this collection was chosen by founders who know exactly what it feels like to reach for something beautiful and walk away empty handed. That does not happen here.
Today, we finally opened a real store and moved to a bigger home — and to celebrate our first day opening we are offering up to 80% off sitewide until midnight.
Your size is here. Your style is here. Your moment is here.
Limited pieces, high demand. Shop before it is gone.
With love,
Ellarose California🤍
*Discounts are applied automatically at checkout and items can be combined from different collections.
JOIN 9,000+ PLUS-SIZE QUEENS ACROSS THE USA
"Online shopping can be hit or miss for me because I need things to fit well and feel comfortable straight away. I used the size chart and it was spot on. A real win with Ellarose California."
"I am a size 2XL and I have avoided so many events because nothing online ever fits the way it looks on the model. Ellarose California changed that. This dress fits beautifully and I finally feel confident going out again."
"I wasn't sure how long delivery would take, but my order arrived earlier than expected and was packaged beautifully. Everything felt smooth from start to finish. Ellarose California clearly cares about the details."
"I was hesitant spending $250 on some dresses I liked from a website I didn't know, but I'm really glad I did. The quality is beautiful and they fit perfectly. Would highly recommend"